To go from data to profit, your company needs to adopt a healthy enthusiasm for the limitless potential of analytics with the discipline and awareness that comes from having a mature business acumen. Unfortunately, most hotel companies are focusing their energy and dollars on quickly implementing the next technical tool, whereas the more purposeful approach is to clearly articulate, formulate, and ONLY THEN implement analytics solutions that will truly drive sustained profit. The latter approach is the hardest but it is the only way to guarantee success. To Read more