Revenue Analytics Blog - Origin World Labs

Jun

Top 5 Reasons Why Revenue Managers Don’t Scale

Categories: Analytics, General Management, Revenue Optimization, Strategic Planning

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by Robert Hernandez

On a daily basis, I get the opportunity to ask owners, GM’s, and Managing Directors what they think their biggest Revenue Management issues are. Without much hesitation, most of them say that they need better talent. That’s a real problem that will not be easily solved any time soon. As I’ve said in previous posts, the coming shortage in analytical talent across all industries will hit hospitality especially hard. I wanted to probe deeper into this issue so I asked 80 Read more

Apr

Ten Decision Biases Every Revenue Manager Should Be Able to Spot

Categories: Analytics

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by Robert Hernandez

I’ve sat in too many Yield, Rate Strategy, RevMax, whatever you want to call them, meetings that have resembled an episode of “The View.” There is usually very little deep analysis of evidence at the table, everyone has a lot of opinions, the most senior executives talk the most, but the HiPPO’s (Highest Paid Person’s Opinion) biases always win over the most logically presented facts. In the absence of mathematical analysis, decisions done under uncertainty become highly subjective activities. The most relevant example in Hotel Read more