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I’ve sat in too many Yield, Rate Strategy, RevMax, whatever you want to call them, meetings that have resembled an episode of “The View.”  There is usually very little deep analysis of evidence at the table, everyone has a lot of opinions, the most senior executives talk the most, but the HiPPO’s (Highest Paid Person’s Opinion) biases always win over the most logically presented facts. In the absence of mathematical analysis, decisions done under uncertainty become highly subjective activities. The most relevant example in Hotel Read more