All posts in General Management

27
Aug

Why Hoteliers Should Not Worry About Big Data

Categories: Analytics, Big Data, Data, General Management, Hotel Analytics, Revenue Optimization
Comments Off on Why Hoteliers Should Not Worry About Big Data
by Robert Hernandez

If you are a hotelier, you should worry about Big Data about as much as you worry about missile defense.  That’s because the chance of you working on either is slim to none.  Sure, you should be informed about the subject, and be able to speak intelligently about how it will change the traveler experience, but always be conscious of the fact that property level hotel data is not Big Data.  Understanding what Big Data is and what it is not will Read more

24
Jun

Top 5 Reasons Why Revenue Managers Don’t Scale

Categories: Analytics, General Management, Revenue Optimization, Strategic Planning
Comments Off on Top 5 Reasons Why Revenue Managers Don’t Scale
by Robert Hernandez

On a daily basis, I get the opportunity to ask owners, GM’s, and Managing Directors what they think their biggest Revenue Management issues are. Without much hesitation, most of them say that they need better talent. That’s a real problem that will not be easily solved any time soon. As I’ve said in previous posts, the coming shortage in analytical talent across all industries will hit hospitality especially hard. I wanted to probe deeper into this issue so I asked 80 Read more

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