With the release of the Star Wars: The Force Awakens official trailer a couple of days ago, the countdown officially begins to the biggest movie event of the year. I proudly join the millions of geeks who can’t wait for December 18th. As I retrieve my old Star Wars figures from the attic, I am reminded of the cross-generational wisdom that has been delivered by this great franchise throughout its 38 year run. More important, I now even recognize the Read more
In baseball, a 5-Tool player is one that excels at the skills of throwing, catching, running, hitting for power, and hitting for average. While they are rare, these players are considered the top athletes in the game and therefore command the highest salaries. In Revenue Management the same is true for the most aggressively recruited and highest paid RMs. They are the ones that have the perfect combination of skills which allow them to take any hotel company’s RM function Read more
If you are a hotelier, you should worry about Big Data about as much as you worry about missile defense. That’s because the chance of you working on either is slim to none. Sure, you should be informed about the subject, and be able to speak intelligently about how it will change the traveler experience, but always be conscious of the fact that property level hotel data is not Big Data. Understanding what Big Data is and what it is not will Read more