WHAT WE DO

We work independently or alongside your existing revenue team to develop and maintain a set of advanced analytical tools that deliver more revenue. We marry our expertise in hotel revenue management best practices and our extensive technical experience. We use advanced revenue analytics methods to inform the way your strategy is formulated. We build optimization algorithms from scratch, customized to your company’s demand patterns, and we curate these models and reports to ensure that they are a precise fit to your Revenue Management needs. We are experts in harnessing all the power in the vast quantities of transactions, customer and competitor data to help you make the optimal decisions that will ensure that you thrive in any economy.

HOW WE ARE DIFFERENT

We help companies achieve smarter Revenue Analytics.

We believe the breadth and scope of the revenue function is far reaching. Today, the pressure is on for companies to intelligently navigate the complexities of highly uncertain markets.  To ensure success, most businesses will have to upgrade the sophistication of their revenue management processes by fully utilizing their data assets. We produce daily, customized revenue optimization intelligence that combines your live transaction statistics, historical performance, managerial targets, and prescriptive advice. Our experts interpret this intelligence and suggest the best set of pricing, promotion, and inventory control tactics.

Pricing Suggestion Models

There is no question that believing that you are more correct than you actually are is the biggest problem in revenue management today.  We deliver a steady stream of daily unbiased insights to our clients. Tailored to exploit the nuances of your company’s unique demand rhythm, our revenue models continually perform mathematical searches for movements in the booking and comp set pricing patterns that signal an opportunity to implement tactics that produce more revenue. Our models then prescribe the daily sequence of rate changes that are optimal for your property’s unique strategy. In the process, our models also identify where promotions, special rates and discounts, and inventory controls are most appropriate.

Customized vs. Standardized

At OWL, we believe that “black-box” revenue analytics software systems will just get you to a level playing field – as level as any of your competitors that uses the same software. While these tools may be acceptable for companies with a conservative growth outlook or those wishing to standardize their BI practices, they should not be the core revenue intelligence source for companies that have an aggressive growth strategy , need to re-position themselves, are the challenger brand or are located in an unique market. Growing companies need a more customized and adaptable analytics processes that can be quickly tailored to changing market dynamics and innovative management tactics.

Continuous Forecasting Models

It is widely recognized that the sheer scale and mathematical complexity of deciding the best price is beyond the ability of the human analyst. Unfortunately, the most popular forecasting software systems also do not predict at the appropriate level of detail and therefore they miss opportunities that are only discovered by forecasting at the most granular levels of demand. This is because their “black box” algorithms are designed to be standardized for many clients instead of specific to any one. Using intelligent customization, our multi-dimensional models continuously forecast and optimize your pricing at the channel, business, and guest segmentation level, delivering profit that is hidden from traditional revenue analysis.

Raw Transaction Data Analytics

No pricing model should be accepted as a “set-it-and-forget-it” tool.  OWL’s experts continuously monitor and interpret your revenue analytics on a daily basis. We interpret over 1,000 Revenue Performance Indicators through the scope of your strategy and general business goals.  We then document and communicate our recommendations via a strategy call. We then warehouse those recommendations in a knowledge database which is only available to you. We know that the model will never know as much as you know and that is why we have experienced eyes inspecting every daily output.

Customized Revenue Analysis

It’s not enough to just run and distribute analytics reports. They must be accompanied by intelligent interpretation, communicated in plain business language.  Our team possesses the highest level of communication skills.  We are able to articulate your revenue story in a way that allows us to forge close working relationships with senior executives throughout your organization.  We also believe that in hotel revenue management those that DO should also be able to TEACH.  Who mentor your revenue team in the science of revenue, helping you cultivate a more sophisticated revenue culture.